Positioning

Velocity AI vs. Tenex: Enterprise Delivery Capacity vs. Output-Based Engineering

Velocity AI · April 28, 2026 · 7 min read

An honest comparison of Velocity AI and Tenex for enterprise AI transformation — team capacity, engagement model, pricing structure, and when each is the right choice.

Velocity AI vs. Tenex is a comparison that comes up because both firms use similar language — embedded teams, fast delivery, outcome focus — but the structural realities are quite different. Tenex has a compelling story and a genuinely differentiated pricing model. Understanding what that model is built to deliver, and where its limits are, is the most important part of this evaluation.

This post is written by Velocity AI. We have an obvious interest in how it reads. We have written it honestly — including a direct account of what makes Tenex's output-based model genuinely interesting, and where it fits best.

What is Velocity AI?

Velocity AI is an AI-native firm built exclusively around enterprise AI deployment. We embed directly with your team, your data, and your systems — and deliver production-ready AI within 30 to 90 days. With 100+ AI practitioners available via CourtAvenue, we can execute complex, multi-workstream enterprise programs without capacity constraints.

Our take

What is Tenex?

Tenex is a New York-based AI transformation firm co-founded by Alex Lieberman (Morning Brew co-founder) and Arman Hezarkhani (former Google Cloud/AI executive). The firm employs approximately 7 people — all former founders — and describes its positioning as 'McKinsey for AI at startup speed.' Tenex offers two service lines: AI Transformation (30/60/90-day audits and multi-phase partnership) and AI Engineering (output-based subscription squads that price on features delivered, not hours logged).

The alternative

At a Glance

recommendedVelocity AI
alternativeTenex

The Capacity Constraint

Tenex's most visible characteristic — and the most material fact for enterprise buyers — is its size. Seven employees, all former founders, executing AI transformation and engineering engagements simultaneously. This is a deliberate choice: Tenex has said publicly that every employee being a former founder is a core differentiator, and it is a real one for the right client.

The constraint is bandwidth. A seven-person firm cannot simultaneously staff multiple large, multi-workstream enterprise AI programs without meaningful quality or timeline risk. If you are a Fortune 500 company with a complex AI initiative that requires concurrent work across data infrastructure, model development, integration, governance, and change management — you will outgrow Tenex's capacity before the engagement is over.

This does not make Tenex the wrong choice for every buyer. It makes them the wrong choice for buyers whose programs require capacity that seven people cannot deliver.

Velocity AI operates with 100+ AI practitioners available via CourtAvenue. Large programs get properly staffed teams. We do not create a capacity constraint at scale.

recommendedVelocity AI
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30–90

days from engagement start to production AI — our standard delivery window. Staffed with the right team for the scope, not constrained by a 7-person firm capacity ceiling.

Source: Velocity AI client delivery data, 2024–2025

The Output-Based Model: What It Is and When It Works

Tenex's AI Engineering service line is genuinely differentiated in the boutique AI market. Rather than billing by the hour or by the month, Tenex prices on output — features delivered. Engineers are compensated for what ships, not for time spent. Some Tenex engineers reportedly earn $1M+ per year under this model.

This creates strong incentive alignment for a specific type of engagement: software product development where the deliverable is clearly defined, discrete features. If you need a team to ship AI-powered product features faster than your internal engineers can — and you can define what "done" looks like for each feature — Tenex's output model is compelling.

The model is less suited to enterprise AI transformation programs where deliverables are harder to discretize into "features." Complex data infrastructure work, multi-system AI integration, governance frameworks, and production MLOps cannot always be scoped in feature-unit terms. Enterprise procurement and legal teams may also push back on output-based contracts, which are structurally unfamiliar to most enterprise legal frameworks.

Velocity AI uses fixed-fee and milestone-based pricing — a structure that enterprise procurement teams understand, that creates clear budget predictability, and that applies equally well to complex infrastructure programs as to discrete product builds.

recommendedVelocity AI
alternativeTenex

Why it matters

What makes Velocity AI different

The Brand Advantage Tenex Has Built

Any honest comparison of Tenex requires acknowledging what Alex Lieberman's media platform does for the firm. Morning Brew reached 4 million subscribers before its sale. Lieberman has maintained a significant content presence across LinkedIn, newsletter, and podcast. When Tenex does interesting work or publishes a playbook, it reaches an audience that most boutique AI firms cannot access.

This is a real marketing moat. It means Tenex has inbound awareness and credibility that Velocity AI — or any firm without a founder of Lieberman's profile — cannot replicate through conventional marketing. For buyers who discovered Tenex through this channel, the discovery itself is a legitimate data point about their market presence.

What brand awareness does not resolve is the capacity question. The work still gets executed by approximately seven people. For the right engagement, that team is excellent. For a large enterprise program, the math does not work regardless of who founded the firm.

$75M

Morning Brew's sale price to Business Insider in 2020 — the media exit that brings Alex Lieberman's founder credibility to Tenex's co-founder story. Brand recognition is a real differentiator; team capacity for large enterprise programs is the constraint to evaluate.

Source: Business Insider acquisition of Morning Brew, 2020

Where Tenex Genuinely Excels

We believe in honest advice. There are contexts where Tenex is the better fit:

VC-backed startups and growth-stage software companies. Tenex's output-based engineering model is ideally suited to software product companies that need to ship AI-powered features faster. The model aligns engineer compensation with product velocity in a way that standard consulting engagements do not.

Transformation audits for organizations exploring AI. Tenex's 30/60/90-day AI Transformation service — auditing existing operations, surfacing AI use cases, and producing a prioritized roadmap — is a well-structured entry point for organizations still defining their AI strategy.

Buyers who respond to founder credibility. For companies where the CEO or founder relationship matters more than institutional delivery infrastructure, Tenex's all-founders team and Lieberman's profile creates a compelling peer dynamic.

Digital-native and media-adjacent businesses. Tenex's roots in digital media and startup ecosystems give them strong pattern recognition for these types of organizations.

How to Decide

The question with Tenex is not whether they are a good firm — they are — but whether your program fits their structure.

If your initiative is a software product that needs AI-accelerated feature delivery, and you want output-based pricing, and your team size doesn't outgrow Tenex's capacity, Tenex is worth a serious conversation.

If your initiative is an enterprise AI transformation — complex data infrastructure, multi-system integration, production ML deployment, regulated industry compliance — Velocity AI is built for that. We have the team size, the enterprise delivery structure, and the fixed-fee accountability that large programs require.

We are willing to give you an honest assessment of whether your initiative matches our strengths. If it doesn't, we will say so.

Frequently Asked Questions

What is the main difference between Velocity AI and Tenex?
The most important structural difference is team capacity. Tenex is a deliberately small firm — approximately 7 employees, all former founders — positioned as 'McKinsey for AI at startup speed.' Velocity AI operates with 100+ AI practitioners via CourtAvenue, enabling complex, multi-workstream enterprise programs that Tenex's team size cannot execute simultaneously. Tenex's output-based pricing model for engineering is genuinely differentiated. The question is whether your program fits their capacity and startup-skewing client base, or whether it requires enterprise-grade delivery at scale.
What is Tenex's output-based pricing model?
Tenex's AI Engineering service line prices on output rather than time — clients pay for features delivered, not hours logged. This is a genuine structural innovation: engineers are compensated for outcomes, with some reported to earn $1M+ per year under the model. For software-building engagements where the deliverable is clearly defined features, this creates strong incentive alignment. The model is less conventional for complex enterprise AI programs where deliverables are harder to discretize into 'features.'
Is Tenex appropriate for Fortune 500 enterprise programs?
Tenex's known client portfolio skews toward VC-backed startups and growth-stage companies. With approximately 7 employees, Tenex cannot simultaneously staff multiple large enterprise AI programs — a capacity constraint that is material for Fortune 500 buyers with complex, multi-workstream initiatives. Velocity AI's 100+ practitioner network is structured for exactly this type of program.
Who founded Tenex and why does it matter?
Tenex was co-founded by Alex Lieberman (co-founder of Morning Brew, sold to Business Insider for $75M) and Arman Hezarkhani (former Google Cloud/AI platforms executive). Alex Lieberman's media profile — built through Morning Brew and maintained through active content distribution — gives Tenex significant brand awareness that most boutique AI firms cannot match. This is a genuine marketing advantage. For buyers, it means Tenex is easy to find and credible to consider. It does not, on its own, resolve the capacity constraint for large enterprise programs.
When is Tenex the better choice over Velocity AI?
Tenex is likely the better choice for VC-backed startups or growth-stage companies building software products that need AI-accelerated engineering — particularly where output-based pricing is attractive. If your primary need is shipping features faster using AI-augmented engineering squads, and your program fits within Tenex's capacity, their model is compelling. For complex enterprise AI transformation programs requiring coordinated multi-team delivery, Velocity's scale and enterprise delivery infrastructure is a better fit.