How Kia dealerships converted 6× more leads with an AI sales assistant
Kia North American dealerships were losing online visitors before they reached a sales rep. Velocity deployed Genjo — a conversational AI sales platform — across Kia dealerships, enabling real-time vehicle recommendations, live inventory search, and instant financing Q&A. The result: 10× higher engagement and 6× more lead conversions.
Challenges
Kia's North American dealerships faced several challenges with their digital sales and customer experience:
Online visitors browsed inventory pages but left without engaging — there was no intelligent path to the right vehicle
Leads arrived at the showroom under-qualified, creating friction for sales reps and slowing close rates
Customers couldn't get instant answers to vehicle or financing questions without calling a dealership — dropping off before purchase intent solidified
Our solution
Velocity deployed Genjo — a conversational AI sales platform — across Kia dealerships. Genjo engages visitors in real time, helping them find the right vehicle, search live inventory, and get answers on current financing deals before ever speaking to a sales rep.
Personalized vehicle recommendations
Genjo analyzes customer preferences and buying signals in real time to recommend the most relevant vehicles — reducing decision friction and guiding buyers toward a purchase.
Live inventory search
Visitors can search Kia's dealership inventory by model, trim, color, and availability directly in the conversation — no forms, no menus.
Financing Q&A
Genjo delivers up-to-date information on current financing deals and monthly payment estimates — so customers arrive at the showroom already informed.
The results
The deployment of Genjo across Kia dealerships delivered measurable gains in both engagement and sales conversion:
Increase in engagement
Dealership websites saw a 10× increase in visitor engagement — visitors were staying longer and interacting meaningfully with inventory and vehicle content.
Increase in lead conversions
Leads submitted through Genjo converted at 6× the rate of standard web form leads — because buyers arrived pre-qualified and informed.
Genjo has increased our conversion rate and customer satisfaction. Customers can now get the exact information they are looking for either on a vehicle or financing before ever talking to a sales rep. When a customer does submit a request, the sales rep has all the information they need to close the deal. I am a Genjo man for life!
Abe Nodarse, Dealership Owner, KiaVelocity AI Services Used
