GPT optimization & GEO

Your brand should be front and center — even inside ChatGPT

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GPT optimization & GEO

The challenges we see

Today, your brand's discoverability no longer depends solely on search engines—it depends on how AI models are trained and prompted.

Generative platforms pull from fragmented data across the web.

Brand information may be incomplete, outdated, or misrepresented in responses.

There's no standard “SEO for AI”—leaving most companies invisible in generative search.

Marketing, product, and technology teams struggle to influence what AI “knows” about their business.

With our deep knowledge of GEO best practices, we help you shape how AI understands, retrieves, and represents your brand.

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What we do

We help you build a discoverable, accurate, and context-rich brand presence across generative ecosystems.

Generative engine <br/>optimization

Generative engine
optimization

Develop strategies that increase brand visibility and
accuracy across ChatGPT, Gemini, and Claude.

Model context protocol <br/>integration

Model context protocol
integration

Implement structured context layers so LLMs pull
from verified, brand-controlled data.

Custom GPT & agent <br/>development

Custom GPT & agent
development

Create fine-tuned, enterprise-grade GPTs or copilots
that represent your products and tone of voice.

Knowledge source <br/>optimization

Knowledge source
optimization

Curate and connect your owned content - FAQs,
product data, policies, and marketing material.

Performance <br/>measurement

Performance
measurement

Monitor and refine responses across platforms to
maintain accuracy and relevance over time.

Understand your brand's
data in a more
meaningful way.

Better business dashboards to unlock powerful
business opportunities.

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What you'll walk away with

A clear strategy for your teams to execute and confidence your investment will scale.

Flower
A clear GEO roadmap for improving your brand's visibility across generative engines.
Flower
Custom or fine-tuned GPT models that deliver on-brand, accurate responses.
Flower
A knowledge retrieval system that ensures AI references verified company data.
Flower
Visibility metrics to track how your brand performs inside AI platforms over time.

Increase your brand's visibility in the right places

60% higher accuracy

60% higher accuracy

Of brand representation across generative platforms

Reduced misinformation

Reduced misinformation

Issues and brand risk from public LLMs

Measurable visibility

Measurable visibility

In new AI discovery channels allowing for more organic exposure

Early-mover advantage

Early-mover advantage

In shaping how customers and models perceive their brand

Testimonials

Abe Nodarse

This AI agent has increased our conversion rate and also increased customer satisfaction. Customers can now get the exact information they are looking for either on a vehicle or financing before ever talking to a sales rep. When a customer does submit a request, the sales rep has all the information they need to close the deal.

Abe Nodarse

General Manager North County Kia

Bri Spitznagel

Velocity's work speaks for itself. The partnership you get, in addition to the work, is second to none. They are collaborative, engaged, flexible, and seriously just great people all around. I love working with them.

Bri Spitznagel

Commerce Capabilities Manager

Joe Goldberg

The project had a short time frame and was delivered on time. We've since demonstrated our solution's unique capabilities, reinforcing our position as a technology leader and innovator. All our interactions with Velocity were professional, and they were helpful and responsive, continuing to assist us post-delivery, even beyond the scope of the engagement.

Joe Goldberg

Innovation Evangelist

Jason Lesniewicz

Velocity's flexibility and dedication to the project are great; we've been extremely pleased working with them. We have three major KPIs, and we've performed well across those KPIs right off the bat.

Jason Lesniewicz

Director of Cultural Tourism

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