Global reproductive health AI at scale
How a reproductive health non-profit replaced a costly vendor, launched two AI chatbots, and exceeded its monthly user target by 15x across 172 countries.
Challenges
An existing vendor platform carried high licensing costs, slow support, and rigid functionality that blocked feature development.
Analytics capabilities were too limited to understand user behavior across diverse global markets and languages.
The full platform migration — including rebuilding the Ally Bot — had to be completed in under one month.
Users spanned 172 countries, requiring multi-language support, multi-channel deployment, and accessibility-first design.
Our solution
We rebuilt Ally Bot — the organization's existing guidance chatbot — from scratch on a more capable, cost-effective architecture, then built Myka, a new GPT-powered chatbot offering personalized contraceptive guidance.
Both were deployed across web, WhatsApp, Facebook Messenger, and Instagram, backed by a Google Data Studio analytics layer that surfaced channel-specific and geographic engagement data for the first time.
Ally Bot rebuilt from scratch
Rebuilt with location-based guidance, a pregnancy probability calculator, and direct counselor connection — migrated in under 30 days.
Myka: GPT-powered contraceptive guidance
A new chatbot delivering personalized contraceptive method comparison and multi-step questionnaires — reaching 15,000 active monthly users against a target of 1,000.
Multi-channel deployment
Both chatbots deployed across website, WhatsApp, Facebook Messenger, and Instagram — reaching users where they already spend time.
Google Data Studio analytics
Channel-specific metrics, geographic engagement tracking, and conversation endpoint analysis gave the team real visibility for the first time.
The results
52% annual cost reduction
Migrating off the legacy vendor platform cut annual operating spend by more than half within the first year.
220,000+ conversations
Ally Bot and Myka reached users in 172 countries — with voiceover accessibility across 6 languages.
15x monthly user target
Myka reached 15,000 active monthly users against an initial target of 1,000 — 15 times the projection.
72% of annual goal in six months
The platform achieved 72% of its full-year visitor target in the first six months after launch.
Shorty Impact Award
Recognized in the Human Rights category at the Shorty Impact Awards for measurable global health outcomes.
